Affiliate 2026 — Work Plan (DRAFT) Work Plan Dashboard
⚠ Execution plan DRAFT — nothing launches until Phase 0 + legal review clear
Affiliate 2026 · 3 starter verticals

Work Plan Dashboard

Sweepstakes SOI, Personal Loans, and Credit Repair — the three low-risk starter verticals from the 2026 market analysis. Operator profile: email/SMS/data infrastructure background, no aggressive push/pop channels, no SHAFT-restricted content.

Execution Timeline

Four phases, gated in order. Phase 0 is a hard blocker — nothing sends until every item passes.

0

Phase 0 — Infrastructure Prerequisites

Week 1–2
Blocking — nothing sends until this passes
  • DMARC alignment verified (SPF + DKIM aligned, p=quarantine minimum)
  • RFC 8058 one-click unsubscribe headers implemented and tested
  • Opt-out pipeline honoring 10-day requirement (automate to <24h)
  • Suppression list infrastructure (global + per-offer)
  • 10DLC registration if SMS is used (SHAFT review) — SMS optional, Phase 2
  • Pre-lander template with above-the-fold FTC affiliate disclosure
  • Tracking: subIDs, postback/S2S conversion tracking, UTM conventions
1

Phase 1 — Applications & First Assets

Week 2–4
In progress
  • Apply: xlWin Media, MaxBounty (sweepstakes)
  • Apply: Lead Stack Media (personal loans)
  • Apply: CJ + ShareASale (credit repair advertisers)
  • Finalize asset packs (this repo: assets/)
  • Legal review of loan + credit repair copy (TCPA/FTC/CROA) before any send
2

Phase 2 — Launch & Baseline

Day 30–60
Not started
  • Launch Sweepstakes SOI first (lowest risk), 10% of list, then scale by deliverability
  • Launch Personal Loans email sequence to finance-intent segments
  • Start Credit Repair educational nurture (long-cookie play)
  • Weekly KPI review vs. targets (see kpi/)
3

Phase 3 — Optimize & Expand

Day 60–90
Not started
  • Kill/scale decisions per offer at 2-week and 4-week marks
  • A/B test: subject lines, pre-lander headlines, send times
  • Evaluate SMS channel (only if 10DLC approved)
  • Re-assess parked verticals (auto insurance next candidate)
7 verticals from the original market analysis remain parked until these 3 starters are profitable.

KPI Targets by Vertical

Initial targets — recalibrate after 2 weeks of live data. Full definitions in kpi/kpi-definitions.md.

Sweepstakes SOI

Open rate≥ 20%
Conversion rate20–40%
Payout / lead$1–$8
EPC≥ $0.15
Complaint rate< 0.1%
Unsub rate< 0.5%

Personal Loans

Open rate≥ 22%
Conversion rate3–8%
Payout / lead$300–$350
EPC≥ $0.80
Complaint rate< 0.08%
Unsub rate< 0.4%

Credit Repair

Open rate≥ 25%
Conversion rate2–5%
Payout / lead$80–$200
EPC≥ $0.40
Complaint rate< 0.08%
Unsub rate< 0.3%
⚠

Deliverability guardrail — applies to all verticals

If inbox placement drops below 80% OR complaint rate exceeds 0.1%, pause sends immediately.

Diagnose authentication (DMARC/SPF/DKIM), sender reputation, or content triggers before resuming. Notify the compliance contact per COMPLIANCE.md and submit a remediation report before sending resumes.

Task Board

Tasks 1–6 delivered this pass. Tasks 7–10 are pending — the sweeps pilot launch is blocked on the other three.

Done

6
1. Execution plan drafted

PLAN.md — 3 starter verticals, 4-phase rollout, KPI targets, standing rules.

Done
2. Sweepstakes SOI asset pack

Brief, 5-email sequence, pre-lander copy in assets/sweepstakes-soi/.

Done
3. Personal Loans asset pack

Brief, 5-email sequence, pre-lander copy in assets/personal-loans/.

Done
4. Credit Repair asset pack

Brief, 6-email sequence, pre-lander copy in assets/credit-repair/.

Done
5. Compliance checklist

COMPLIANCE.md — full CAN-SPAM/TCPA/FTC/CROA master checklist + go/no-go gate.

Done
6. KPI definitions & tracker pack

kpi/kpi-definitions.md, kpi-tracker.csv, network-applications.md.

Done

Up Next

3
7. Legal review

Counsel sign-off on loan + credit repair copy (TCPA/FTC/CROA) before any send.

Up next
8. Phase 0 infrastructure verification

DMARC/SPF/DKIM, RFC 8058 headers, opt-out pipeline, suppression list, tracking — must all pass.

Up next
9. Network applications

Submit to xlWin Media, MaxBounty, Lead Stack Media, CJ, ShareASale.

Up next

Blocked

1
10. Sweepstakes SOI pilot launch

Blocked by tasks 7, 8 & 9 — cannot send until legal review, infra gate, and network approval all clear.

Blocked

Standing Rules

Non-negotiable across every vertical and every send.

1

Every asset carries an FTC affiliate disclosure above the fold.

2

No approval guarantees (loans), no score guarantees (credit repair), no fake urgency/prize claims (sweeps).

3

Nothing is sent, published, or submitted to a network without explicit operator approval.

4

Compliance checklist (COMPLIANCE.md) is reviewed before each new offer goes live.